ideas21 member, Cally Robson, is celebrating the official launch of the Association of Women with New Products and Inventions and its website ShesIngenious.org.

For women, the launch of She's Ingenious! is an exciting acknowledgment of...

    * The explosion in women starting their own businesses, UK and worldwide, even in the current economic downturn.
    * A new focus on the importance of doing business sustainably and ethically, with values that are traditionally important to women.
    * The power that cheap global Internet access gives women to be their creative selves AND turn their ideas into income streams.

For small business and innovation in general, the need for a site like She's Ingenious! dedicated to representing women designer-inventors heralds an increasing recognition of the part individuals have to play in delivering innovative solutions and products in our fast changing world.

Cally is celebrating the launch of She's Ingenious! with an evening event at the British Library to which anyone with an interest in the development of new products and inventions is invited.  There is no cost for admission.  The event will be held on 18th June 2009 at the British Library Business & IP Centre, 96 Euston Road, NW1 2DB from 5.30 to 7.30 pm.  Wine and nibbles will be provided. 
Key speakers will include:
Deb Leary OBE - Award-winning inventor and CEO of Forensic Pathways,
Rasheed Ogunlaru - Inspirational speaker and business coach and
Nick James - Expert on Internet business start-ups.

To register email Cally with your full name, contact telephone number and organization, if relevant.

We wish Cally every success with her new venture.