Making it by Design - Tuesday 29 July 2008

British Library Terrace Restaurant
18:00 – 21:00
Free

If you are an inventor or entrepreneur launching a new product in a commercial market, design could be the make or break factor. A strong design can help you stand out from your competitors, strengthen your brand and raise the value of your intellectual property. Think Dyson™ and Apple™.
Speakers, Sebastian Conran and Mandy Haberman, are two of Britain's foremost innovators, and achieved huge success through their collaboration on the Anywayup cup. You will have the opportunity to learn from their experience and put your questions to them both during the evening.

Sebastian Conran

Sebastian Conran is the Director responsible for Conran & Partners product and graphic design. Sebastian's technical innovations have earned him many design, marketing and innovation awards. He has taught design at the Royal College of Art, he is an elected member of Chartered Society of Designers and a Trustee of the Design Museum and the Conran Foundation. He also judges and sponsors many design awards. A founding contributor to Blueprint magazine, he has written numerous articles and books on design.

Mandy Haberman

Mandy Haberman is a highly inspirational, award winning inventor. The Anywayup Cup is a Millennium Product and has won many awards including the DBA Design Effectiveness Awards for innovation and product design, the British Plastics Federation award for innovative use of plastics and the Most Innovative Product in the Tommy Awards for two consecutive years (as voted by parents).

"After investing in design, the growth rate in my Anywayup cup sales increased by 400%" Mandy Haberman

    * Every £100 design-led businesses invest in design repays £225 in increased sales.
    * Share prices of design-led companies outperformed FTSE by 200% over ten years.

There will be a networking reception after the event to let you make great connections and gain some invaluable advice from British Library information experts, as well as Designing Demand and own-it, who specialise in supporting innovators to expand their business through design.

Book your ticket online today